Data is taking the retail world by storm. In order to be profitable and stay competitive, retailers are tapping into this incredibly valuable asset.

Do you own your brand? Most small retail owners will respond yes, of course, but think about the question differently. Do you own and control the elements that make up your brand?

In the retail space, data is not a one-trick pony. There are countless ways you can use your data to help you make smarter (and more profitable) decisions about your business.

For retailers, change can often spark feelings of fear and anxiety. They think, “Why should I change something that works?” But the problem with that mentality is that if you’re not assessing the status of your processes and strategies, you…

When it comes to winning in such a competitive retail landscape, data has becoming increasingly important.