Located in Seymour, IN, The Fitted Foot was opened in 2006 by Dr. Walter Warren in conjunction with his podiatry practice. His clients come into his practice for their appointments and leave through the retail store, driving business to the store and enabling his clients to purchase pedorthic solutions in the same convenient location.
When I visited the store on Friday, Terry Nichalson, the manager, provided some more insight into how they operate.
The business can be split up into three main categories:
Retail: Anyone driving by can come buy a pair of shoes
Medical: Clients who are in need of pedorthic shoes can be treated and purchase shoes in the same place
Factory Truck: Fitted Foot employees drive a truck to factory sites to sell steel-toed boots to workers
Terry uses RICS to manage sales, inventory, ordering, and employees. A typical day in the store goes as follows:
Close out from the day before
She’s found that accuracy is better in the morning than at night – employees aren’t tired and start the day off on the right foot
Run POS Journal, POS Special Orders, Salesperson Analysis reports
She looks for steady sales and uses salesperson data for annual reviews
Generate purchase orders using RICS
She uses Sales Analysis and Grid Analysis and compares the numbers to those of the prior year
Run inventory reports
Her floor manager does a spot inventory count two to three times a week per vendor and looks at dates – if something’s been in the store for over a year, it’s added to clearance
The Fitted Foot experienced 20% growth last year, and will be opening a new store in Columbus, IN within the next year.
Want to learn more? Take a look at their case study.
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