July is here and summer heat is reaching an all-time high. With the 4th of July happening at the beginning of the month, use it as an opportunity to draw shoppers into your store.
Wondering what else you can do this month to reach your customers? Check out our Marketing Calendar for Retailers for inspiration.
As you know, Independence Day is on Tuesday, July 4th. Many people will use the holiday as an excuse to celebrate all weekend. You could organize a 4th of July parade with other local businesses and neighborhoods, host a 5k, have a barbecue, or even just decorate your store with all of the red, white, and blue you can find. You could do something fun for the kids when it gets dark out and have sparklers or glow sticks.
Early Bird Back to School Shopping
Some schools start back up again in early August, so many people will be doing their back-to-school shopping in mid to late-July. Make sure your store is properly stocked with inventory and you’re ready for the influx of parents and children shopping in your store! Once your customers are in your store, you should have your back to school section clearly marked so they know exactly where to go when they enter. Let them know of any fall trends or best sellers that you have in your store.
Come back in a month to check out what exciting events are happening in August! When it comes to selling inventory, you have to worry about more than just having the right products at the right time. As a retailer, you need to make sure you also have the right people in place to effectively sell your inventory. When employees are slacking or unhappy, it can be reflected in your bottom line. So how can you keep employees motivated and encourage them to sell more?
Check out three easy ways you can motivate your employees to sell more!
Create a unique culture.
When employees are happy, it’s reflected in their demeanor and in their performance at work. Creating a unique culture for your employees is a great way to stand apart from other companies. When companies foster a culture where they communicate with their employees and show appreciation for them, they find their employees are happier and have higher production levels.
Mentor your employees.
When an owner of a business is enthusiastic about their business and their employees, it’s hard for employees not to get excited about their work. Take the time to show your employees the ropes and teach them tricks you’ve picked up over the years. When you show interest in your employees and helping them succeed, they’ll be more likely to be enthusiastic in their work and in helping your business succeed.
Reward their results.
As a business owner, you should always be measuring the performance of your employees. Knowing how your employees are doing helps you point out who might need a little more training and who is going above and beyond. Set goals for your employees as a way of measurement. This allows you to motivate your employees to hit a target and gives you the chance to reward your employees and encourage them to keep up the good work.
Interested in learning more about creating an environment that encourages employees to sell more? Download our free ebook, How to Motivate Your Employees. [vc_row bottom_padding=”40″][vc_column width=”1/1″][vc_column_text]See if your state is having a sales tax holiday so you are aware of what you can save on and prepare your retail store for the influx of shoppers.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][minti_image img=”4854″ lightbox=”2″ url=”/wp-content/uploads/2016/07/Infographic-Tax-Free-Weekend-2017.pdf”][/vc_column][/vc_row] As a retailer, you are most focused on how your inventory is performing, as you should be. But another important metric you should be tracking is employee performance. You may not realize the impact they have on your overall sales. When you have the proper technology in place, this isn’t a metric you have to make assumptions about because you have the data to tell you you exactly how each salesperson is performing.
By having this knowledge, you can be strategic in how you schedule and train employees. For example, if you have Bob, a lower performing employee, working during peak hours, it might be smart to have Jessica, the top salesperson, give him some pointers or swap their schedules. You also can stop paying employees when you don’t need them. Why have 3 people working at times when business is slow?
If you have an inventory management system in place, you should be able to pull the following reports to get insight into how your employees are performing.
For more information about motivating employees based on their performance, check out our free guide. Did you know that returning customers spend almost 70% more than first-time customers? The importance of winning repeat customers for your bottom line has never been more clear. But with so many of your competitors competing for your customers’ attention, it can be hard to know if you are top of mind for your customers.
So how can you stay in front of your customers in a way that encourages them to show loyalty to your store and spend money with you?
Check out a few easy ways you can use your customer data to re-engage your customers and bring them back to your store!
- Salesperson Analysis Report: The Salesperson Analysis report enables retailers to measure a salesperson performance against additional salespeople to determine sales rewards and make adjustments to training programs.
- Salesperson Add On Performance Report: Know which salespeople are best at selling add-ons. Use this report to incentivize them to increase their add-on sales.
- Time Clock Data Report: The Time Clock report screen enables retailers to view time clock records by salesperson to track and analyze entry date and time to ensure a salesperson is working the correct hours.
Announce new products
Use your customer buying history to segment your audience purchases by brands. When you have a new piece launching in a brand, reach out to that brand segment to let them know of the latest product releases. Your audience may not jump to buy the new piece you are featuring, but it’s a great way to keep your brand and products in front of your audience and encourage them to re-engage with you either online or in-store.
Send out coupons
If you want to see customers re-engage with your brand quickly, coupons are a great way to capture their attention. Shoppers are always looking for a deal and offering a coupon gives you the chance to capture their business. Dependent on your audience, you can mail or email out the coupon for convenience. The easier the coupon is to use, the more likely customers are going to use it. Make the coupon valid for a limited time, prompting customers to stop in sooner rather than later.
Customer appreciation gifts
Another great way to bring customers back into your store is by sending them a customer appreciation gift. The gift can come in the form of a discount or gift card. Either way you are encouraging your customers to come back in and spend money with you. Consider pulling customer buying history and sending out appreciation gifts to your top 50 customers. Even sending them a $5-$10 gift card shows them that you value their business and will entice them to stop in again.
When it comes to winning business, keeping your customers happy is a must. But it’s also important to make sure happy customers keep you top of mind when it comes to their next shopping trip. To learn more about using your data to re-engage your customers, download our free ebook Marketing with Your POS. As a retailer, you’re always looking at the bottom line of your business and how to improve it. One of the problems many retailers are facing is the lack of increasing cash flow. Cash flow allows you to ensure you can continue running your business at full steam. So how can you make sure you’re giving your business the best chance for improving cash flow? Check out our three tips that can help!
Heat-mapping is the practice of identifying your best-selling locations in your store. Once you identify what spots historically sell the best, you can start moving inventory around to see if new placement helps low performers sell better. Sometimes, it’s a great way to move merchandise that you were thinking about marking down and sending to the clearance section.
Plan an effective markdown strategy
Contrary to popular belief, marking down inventory can actually have a positive effect on your cash flow. Your inventory only has a 60-90 day shelf life before it loses its steam with customers. Make sure that you identify the shelf life of your products and are marketing down appropriately. Even though you’re not making the full monetary amount you hoped for, you’re still able to make money and room for newer inventory that will sell at full price.
As a business owner, you know that there are overhead costs that can drive down your bottom line. Employees are one part of your business that can help you make more money or cost you money. One way to ensure employees aren’t hurting your business is to practice strategic staffing. This involves staffing more (and your best) employees at peak sales time, while scheduling fewer employees at hours in the day when you don’t see a lot of foot traffic. Strategic staffing enables you to cut back on salary costs when they aren’t needed and ensure you have enough people on the floor to help customers during busy times.
Putting more cash back in your pocket gives you the power to confidently stock the right inventory at the right time for your customers. These tips are just a few ways you can start to improve your overall cash flow. For more tips, check out our Cash Flow: How to Make More Now ebook! As a retailer, you know it’s incredibly important to earn brand recognition from your customers.
Here are four simple ways you can foster brand loyalty and repeat visits from your shoppers.
To learn more about improving your brand presence, check out this blog post on Sharpening Your Brand. As you are thinking about new initiatives you want to implement in 2017, have you considered taking advantage of your store space for more than just selling your inventory? It is clear that shopping is taking a turn towards convenience (ecommerce, same-day delivery, curbside pickup) and interactive experiences. How can you leverage your store to create experiences that shoppers seek out? What will allow you to stand out and be unique among your competitors?
An easy place to start is to offer food and drinks to your shoppers. Who doesn’t love a good bite to eat while out shopping? This will encourage shoppers to stay and enjoy their time. Did you know that alcohol while shopping leads to increased sales? If you are able to obtain a liquor license, offer a glass of wine to those who come into your store. If you like the results, you could even go as far as putting a full bar in your store. This is great both for the shoppers and those dragged along to come with. Your main goal should be to get shoppers to stick around, so do whatever you think will offer the largest return on your investment.
Another way to utilize your store space is to allow people to host private shopping parties in your store after hours. Whether the event is for a company’s happy hour or a girl’s night out, give these attendees the opportunity to look at your inventory and makes purchases. If the main purpose of the event is not to shop, don’t be a pushy salesperson, but instead friendly and knowledgeable. An inviting and comfortable store space is essential for multipurpose use. Start with redesigning your layout to create space for people to gather and hangout. You can check out our infographic for specific ways you can perfect your store’s layout to create a better customer experience.
Now that the new year is here, think about how you can capitalize on your store to distribute your inventory and create memorable experiences that will get your customers talking and increase foot traffic. F0r more suggestions on how to increase your in-store experience, read this free guide! Now that we’re a full week into 2017, it’s time to start thinking about how you can capitalize on all the new customers that came into your store through the holiday season. It’s no secret that loyal shoppers spend more (nearly 70% to be exact) than one-time shoppers. Not only that, but acquiring new customers can cost you 5-10 times more than marketing to your loyal customers. So how can you turn those one-time shoppers into repeat customers? Check out these tips to get started!
- Show Off
You’ve worked hard to build your business. Show it off! Use social media and your website to broadcast your pride in the brand you built. Post pictures of your store, products, and employees having fun.
- Invest in Local
Host an event, sponsor a run, support a local charity or not for profit, or partner with other business. Each is an opportunity for promotion and alignment with organizations you believe in or like-minded retailers. This allows you to show what your company is all about besides selling products.
- Refine Your Design
There is no time like the present to begin refining and simplifying your brand. If you aren’t doing it already build design consistency across all channels (website, print, social).
- Exceed Expectations
Give your customers better attention, service, and an all-around better experience than they can get anywhere else. This will encourage repeat visits and foster brand loyalty.
Follow up with new customers
A great way to stay top of mind with new customers is by sending them a thank you note for stopping into the store. It doesn’t have to be over the top or a long message, but reaching out to each of your new customers, whether it’s with a handwritten note or email is a great way to show the personalized experience your store has to offer.
Offer timely discounts
A great way to turn one-time shoppers into loyal customers is by offering them discounts that give them a reason to come back into your store. Customers love discounts and often turn to stores where they know they have the opportunity to save money due to coupons and sales. After they visit, send them home with a coupon that they have to use within the next month. Coupons or gift cards with an expiration date prevent shoppers from holding onto it until the next holiday season. It adds incentive to ‘use it or lose it’ and stop into your store.
Take advantage of bulk purchases by using excess inventory for free giveaways with certain purchases. Send out an email or direct mail piece telling past customers about a promotion that is a buy something get something. If customers come in and buy a new pair of shoes, throw in a free pair of socks they can use with the shoes. You can also give away a piece of inventory with every gift card purchase. This encourages customers to stop in and gives added value to every purchase customers makes.
Interested in learning more about driving customer loyalty? Check out our latest webinar for more information. Now that 2017 is in full swing, what plans are you making for your store this year? Make sure to check out the 2017 Retail Trends Report to learn more about what you can expect this year, including increased customer expectations for their online and in-store experience.
When thinking about increasing your sales this year, you should consider what holidays exist each month that you can use as traffic driving events. Here are some of the important dates and events to look forward to this month:
Exchanging and Returning Holiday Gifts
It’s no surprise that January is filled with people coming back into your store to exchange or return gifts they received over the holidays. Consider creating a marketing campaign that can help shoppers know your store hours, your return and exchange policy, and what other specials your store is running at the time. Once customers are in your store, offer promotions that encourage them to either stay in your store and shop or return to your store in the coming weeks to use a time-sensitive coupon.
New Year’s Resolutions
January is always filled with many people making resolutions to have a better year. Your shoppers may want to live healthier by eating better or working out more, or they may want to spend more time with family and focus on being nicer to others. Whatever resolutions your customers are making, it’s important to set your store up to help them succeed in those endeavors. If you’re a specialty run store, you might run a promotion that centers around your products helping people meet their healthy living goals.
Martin Luther King, Jr. Day
This year, Martin Luther King Jr. Day falls on Monday, January 16th. This holiday is a bank holiday, meaning a lot of people will be off of work, giving you the opportunity to drive more traffic into your store. It might be worth sending out an in-store coupon or hosting a sale on this holiday to encourage people to stop in on their day off. You can also use this opportunity to move some of your extra inventory – check out this blog on how to make more money with your markdowns.
Stay tuned next month to learn about what’s going on in February! Now that the holidays are over and people are getting back into the swing of things, your store is bound to see some returns or exchanges from holiday gifts. But how do you turn these returns or exchanges into additional sales for your store? Check out these three tips for turning customer returns into dollars for your store with sales after the holidays.
Host a sale
A sale may seem counter-intuitive to making money after the holidays, but this can encourage those returning or exchanging gifts to put their return to use in the store and purchase additional inventory. If someone comes in to return an item, make sure to mention the sale right away. A simple, “our entire store is 25% off today, would you like to look around before I ring you out?” could entice the shopper to spend a few minutes perusing the store. Even if someone is exchanging sizes, it gives you the opportunity to encourage them to buy a second item in your store.
Offer coupons with returns
If you’re not interested in hosting a sale, or your customers aren’t interested in shopping around, staple a coupon good for their next in-store visit to their receipt. Coupons can go a long way with new and returning customers. A simple $5 or $10 off your next purchase coupon that can only be used in-store by a certain date encourages customers to return to your store and potentially spend more than the return was worth.
Gift card promotions
Similar to coupons, gift cards are a great way to encourage people to return to your store to spend additional money. If someone makes a return, give them a $10 gift card to use in-store in the next month. The idea is exactly the same as offering a coupon, but the perceived value of gift cards is higher for shoppers than coupons. It makes shoppers feel like they are getting a reward for just coming into your store, which is a great way to turn one-time shoppers into loyal customers.
Interested in learning more about increasing your profits? Let’s chat! As ecommerce and the omnichannel experience are becoming more prevalent and seem to be taking business away from small, brick-and-mortar retailers, the in-store shopping experience is still very much sought after. Shopping is a social behavior, so while there are more convenient ways to obtain essential products, through technology like Amazon dash buttons, many people enjoy the experience of shopping for products they want to have. So how do you make your experience stand out and attract customers to come in to your store and leave with a smile on their face?
When thinking about your in-store experience, you can’t just compare it to similar retailers in your industry. You have to compare it to all experiences that the consumer is facing each and every day. These experiences are your real competitors. When they choose to go shopping, they are taking time away from another activity they could find more rewarding. So you really have to think out of the box in terms of winning the customer’s time to come into your store and shop around.
Instead of thinking about ways you can sell to your customers, you need to think about how you can form relationships with them and impact them while they are in your store. If you make hospitality and kindness a value for your business, that will be evident through how your employees engage with the shoppers. You want them to feel welcome and comfortable. Maybe that means offering them snacks or drinks when they come in. Discounts and coupons are no longer cutting it. Consumers have come to expect these when shopping, so you need to find other ways to differentiate yourself. The focus of your in-store experience shouldn’t be transactions, but interactions. Influence your customers so that you are top of mind, even though they might not purchase something every time they come in.
To learn other specific ways to improve your in-store experience, check out our free eBook on being the store of the future. Join RICS experts, Jimmy Richburg and Brett Mcgrath, as they talk customer loyalty for retail. Watch this free webinar to learn how to increase sales through customer loyalty.
You can find our additional webinars by clicking here or check out our Youtube playlist. On average, return customers spend 67% more than one-time shoppers. With online purchases and spending continues to grow, customer loyalty is becoming an increasingly important part of increasing sales in your business. If you can develop an experience that wins customers over, you can count on increasing your store visits and in turn, increasing your sales. But how do you deliver an experience so memorable that it trumps the convenience and sometimes price of online shopping?
Join us for a free webinar, Increasing Sales by Driving Customer Loyalty, Tuesday, December 13th at 2:00 PM EST to learn how you can give your customers a personalized experience that will bring them back to the store again and again.
In this webinar, we’ll discuss how retailers can use frequent buyer programs, in-store experiences, and promotion channels to create the personalized and memorable experiences customers crave. See real world examples of how retailers are winning at increasing customer loyalty by using customer data, their industry expertise, and promotion channels. We’ll also give you tips and tricks for developing a customer loyalty strategy for your store.
In this webinar we’ll break down:
Register for the webinar here. Sign up to learn more about how you can drive customer loyalty through personalized and memorable experiences. With repeat customers spending between 60-70% more than one-time shoppers, it’s becoming increasingly important to create an experience that makes customers want to return to your store. One way many retailers are attracting more foot traffic is by hosting in-store events that offer product previews, education, and customer appreciation nights. In-store events can act as a reward to customers or as a chance to educate customers on certain aspects of your products.
But how do you create buzz around these events and encourage customers to attend? Check out how you can use Twitter, Facebook, and Instagram to get customers excited about events.
Twitter: Create an event hashtag to live tweet during events. Hashtags are a great way to not only generate buzz about events but also to get customers involved in promoting your brand. Tweets in a feed won’t last long, but a hashtag can collect all of the tweets for your followers to see. This can help you encourage customers who didn’t attend to check out some of your events in the future.
Facebook: Go out on a limb and live stream parts of your event on Facebook. This new feature allows you to give your customers live access to education and product previews as they are happening. You can show customers what your events include and generate excitement for them to attend future events. You can also preview your event live to your followers in the days leading up to the event to encourage your customers to attend.
Instagram: Preview giveaways on Instagram. You can use Instagram stories and your Instagram feed to share the products and services you plan to give away at your next event. Encourage customers to attend for a chance to enter to win one of your giveaways. Instagram is a great way to showcase items in your store, whether they are new items or as part of a promotion.
Interested in learning more about marketing to your customers? Check out our Marketing with Your POS guide! Did you know that returning customers spend on average 67% more than first-time visitors? With a number that high, it’s incredibly hard to ignore the need to win loyal customers. But with so many ways for brands and retailers to compete with your brand, how do you stand out and create a need for your customers to come back for more?
Check out a few quick tips for educating your clients that will turn them into repeat customers.
Offer free fitting or gait analysis
When you can teach your customers something about their needs when purchasing, they’ll automatically assert that you are the expert moving forward. Offer customers free fittings or gait analysis to determine the size and type of shoe that is best for them. Many shoppers are unaware of their true size or the type of support their body requires for a comfortable walking (or running) experience. Teach them about their personal needs and they’ll be more likely to visit your store when a need arises in the future.
Host educational events
Outside of fit analysis, offer nights that feature education and special discounts. Host an event with one of your brand partners or alone, but make sure to add an educational aspect to showcase you and your staff as the expert on the matter. If you’re a running store, an educational session about race training nutrition can bring people into your store and encourage them to try out different nutrition products you offer in your store.
Train your employees extensively on products
If your sales reps aren’t extensively trained on the latest products and how they can help your customers, you may find yourself losing out on sales. Training employees on new and existing products gives them the product knowledge they need to help customers solve problems. No shopper likes a pushy salesman who is just trying to meet a quota. But what customers do like is someone who understands their needs and can recommend the right products help them accomplish their goals. Training employees offers your customers a better experience and gives you the tools to win more sales.
When it comes to creating loyal customers, education is a great tool for differentiating yourself from your competitors. Interested in learning more about winning repeat sales by offering customers a great experience? Check out our Store of the Future: Upping Your In-Store Experience guide. It’s the most wonderful time of the year according to Andy Williams. Or at least the busiest.
From now through the end of the year, store traffic will be at its heaviest as everyone hurries to do their holiday shopping, check items off their list or use coupons and rewards points before they expire at the end of the year.
An increase in traffic in the store means longer lines, longer wait times to check out, and a higher likelihood of customers getting frustrated.
As a store owner or manager, you can alleviate some of the frustration and wait time by using an additional, temporary POS. A second (or even third, fourth, or fifth) POS can be added and disabled from your RICS account at any time and will work on any Windows based computer, laptop or tablet. POSs are issued in 30 day increments and can be turned on in less than a day of reaching out to our team.
In order to set this up or for more information, please contact Jamie at email@example.com When it comes to marketing to your customers, personalization is key. But many retailers are struggling with how to bring personalization to their shoppers’ in-store and online experiences. In a retail world where you collect customer data, how do you use that data to turn numbers into personalization? Here are three tips that can help you deliver a tailored experience to your shoppers.
- The current state of the retail industry
- Changing buying behaviors in consumers
- Standing out using a frequent buyer program
- Creating demand for your expertise through in-store experiences
- Using different marketing channels to connect with customers
Create tags for events
If you’re a running store, you see a lot of shoppers looking to create a better race day experience for themselves. Use that information to create groups in your POS where you can tag customers. Set up training groups for the different races and use those tags to deliver personalized marketing to those shoppers. Is it the week before one of the group’s races? Send out an email inviting them in to pick up a free race bag and use their past purchases to influence what samples you put in the race bag.
New product alert
Using past purchases to target customers is a great way to show them you know what products they like. Many products see new versions released each year. Take advantage of a new product launch to get customers back into your store. Use purchase history to send a discount code to customers who have purchased that line in the past. Customers can use the discount on the newest product, but also encourage them to take advantage of the mark downs on the previous version.
Instead of just letting customers know about a new product via email, invite them to a private preview event. At the event, show them the newest model and offer a discount to those shoppers on the old product. In-store events are a great way to spend a little more time getting to know your customers and show them that you want to offer them an experience they can’t get anywhere else. You’re rewarding them by offering a first look at the newest model, but also showing them you pay attention to the products that interest them.
Learn more about using your data to market to your customers with our Guide to Marketing with Your POS. When you find a solution that will increase efficiency among your employees and make your business run more smoothly, it’s hard to pass that up. But sometimes the hardest part about change in your business is getting other members of your team on board. If your team isn’t willing to change their workflow, you may not get the same benefits out of a new system that you would if they were excited for the switch. So how do you convince your team you’re making a move that will make their jobs easier (and your business better)?
Check out a few tips that can help get you and your team on the same page.
Commit at a leadership level
Before you can convince the rest of your employees to be excited about a switch, you need to be excited about the switch yourself. Make sure you and any stakeholders in your business are on board before you take it to your employees. Take the time to learn about what makes the new system so great, and regularly talk about the improvements it can make to show your team you’re all in.
Identify new opportunities
Show your team all the new possibilities you’ll have with a new system. If employees started collecting more data from the customers, you could invest time in more targeted marketing campaigns. These campaigns could increase customer traffic, giving your employees more opportunities to upsell and increase their commission.
Set timely goals
Make sure that goals are within sight. When you set goals that can only be measured after a year of having the new technology, it makes it hard to convince your team that they are really reaping the benefits. Set goals that can be measured quickly and keep your team updated on the progress of these goals.
Interested in learning more about getting your employees on board for a change? Check out our full guide on Overcoming the Fear of Change. [vc_row][vc_column][vc_column_text]Showrooming occurs when a shopper visits a brick and mortar store to research a product before buying it online at a lower price. Although this process is more convenient for shoppers, it can be frustrating for retailers. Fortunately, there are a few tactics that can make your store stand out and create loyal customers who will chose to shop at your store instead of purchasing from a discount retailer online.
Solution 1 – In-store experience
One easy way to create repeat customers is to increase the quality of your in-store experience. Engage customers by amping up technology through an app or TV’s throughout the store. Great customer service will help establish a relationship with the customer that they can’t get with online shopping. You can do this by offering curbside pick-up or sending personalized cards on birthdays. Create a community with your customers by hosting events and workshops centered around the activities that complement your products.
Solution 2 – Be the expert
Educating the customer on the product can add value to them purchasing in the store. Hire employees who are knowledgeable and passionate about the product you are selling and train them extensively. Making sure employees are educated on the topics and experiences that go along with the product helps the customer feel comfortable purchasing from you.
Solution 3 – Using your data
Use the data from your POS and inventory management system to offer a personalized shopping experience for the customer. You can use a customer’s purchasing history to learn about their shopping habits. Send the customer personalized emails and coupons targeted to the products they normally buy. Use birthday coupons and other forms of personalization to make the customer feel valued at your store.
Solution 4 – Launch a website
If you haven’t already launched a website, you should know it can be the perfect way to showcase your products. Some customers don’t want to wait for shipping, so they may use webrooming (researching a product online and then buying in store) to check out availability and pricing. Your store has an advantage over larger websites by offering the convenience of in-store pick-up, easy returns, and trying before buying. Even if you don’t have a website, Facebook pages and Instagram accounts could help increase your web presence.[/vc_column_text][vc_column_text]
To learn more, see our full guide below:
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][minti_divider style=”4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column text_align=”center” width=”1/2″][minti_headline type=”h2″ font=”font-special” size=”fontsize-xxxl” weight=”fontweight-800″ lineheight=”lh-12″ transform=”transform-uppercase”]Download the Guide[/minti_headline][minti_button link=”/wp-content/uploads/2016/07/eBook-Winning-the-Sale-How-to-End-Showrooming.pdf” target=”_blank” icon=”fa-chevron-right” appear=”true” size=”medium”]Download Now[/minti_button][minti_image img=”3838″ lightbox=”2″ url=”/wp-content/uploads/2016/07/eBook-Winning-the-Sale-How-to-End-Showrooming.pdf” target=”_blank” align=”center” hover=”image_tilt”][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][minti_divider style=”4″][/vc_column][/vc_row]