[vc_row][vc_column][vc_column_text]Showrooming occurs when a shopper visits a brick and mortar store to research a product before buying it online at a lower price. Although this process is more convenient for shoppers, it can be frustrating for retailers. Fortunately, there are a few tactics that can make your store stand out and create loyal customers who will chose to shop at your store instead of purchasing from a discount retailer online.
Solution 1 – In-store experience
One easy way to create repeat customers is to increase the quality of your in-store experience. Engage customers by amping up technology through an app or TV’s throughout the store. Great customer service will help establish a relationship with the customer that they can’t get with online shopping. You can do this by offering curbside pick-up or sending personalized cards on birthdays. Create a community with your customers by hosting events and workshops centered around the activities that complement your products.
Solution 2 – Be the expert
Educating the customer on the product can add value to them purchasing in the store. Hire employees who are knowledgeable and passionate about the product you are selling and train them extensively. Making sure employees are educated on the topics and experiences that go along with the product helps the customer feel comfortable purchasing from you.
Solution 3 – Using your data
Use the data from your POS and inventory management system to offer a personalized shopping experience for the customer. You can use a customer’s purchasing history to learn about their shopping habits. Send the customer personalized emails and coupons targeted to the products they normally buy. Use birthday coupons and other forms of personalization to make the customer feel valued at your store.
Solution 4 – Launch a website
If you haven’t already launched a website, you should know it can be the perfect way to showcase your products. Some customers don’t want to wait for shipping, so they may use webrooming (researching a product online and then buying in store) to check out availability and pricing. Your store has an advantage over larger websites by offering the convenience of in-store pick-up, easy returns, and trying before buying. Even if you don’t have a website, Facebook pages and Instagram accounts could help increase your web presence.[/vc_column_text][vc_column_text]
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