fbpx Each month of the year is unique because they all have different holidays that people celebrate and that your store can utilize. February is a busy month, so check out some of these dates and events to look forward to and take advantage of! Groundhog Day Although it isn’t necessarily a traditional holiday, Groundhog Day (February 2nd) could be a good excuse to throw a party in your store! Build up the hype about the silly holiday and invite people in your store to find out if spring will come early, or if winter weather will persist for another six weeks. Super Bowl Sunday Throw a party in your store and share some tailgate and NFL-themed appetizers on Sunday, February 7th to celebrate Super Bowl 50! The Carolina Panthers are playing the Denver Broncos at 6:30 PM EST, so the afternoon would be a perfect time to host a party! This would be a great opportunity to get your local community together to shop and eat some good food. Valentine’s Day Sunday, February 14th is the day of love. Encourage shoppers to wander into your store the week leading up to the big day and help them find the perfect gift for their loved ones. Don’t forget to decorate your store with lots of pink and red! President’s Day Monday, February 15th, is President’s Day, which is a federal holiday – meaning many people will have the day off of work and school. Make sure to be prepared for the increase of traffic in your store! What other holidays do you celebrate in your store? Tweet at us and let us know @RICSSoftware!