fbpx It is already the second month of the year! There’s a lot going on in February, so use these events to draw customers into your store to increase sales and loyalty.

Groundhog Day

Although it isn’t necessarily a traditional holiday, Groundhog Day (February 2nd) could be a good excuse to throw a party in your store! Give your shoppers something more than their typical experience in your store. Maybe have a drawing for shoppers where they guess if Punxsutawney Phil will see his shadow and give a gift card to the winner!

Super Bowl Sunday

Throw a party in your store and share some tailgate and NFL-themed appetizers on Sunday, February 5th to celebrate Super Bowl 51! The New England Patriots are playing the Atlanta Falcons at 6:30 PM EST, so the afternoon would be a perfect time to host a party! This would be a great opportunity to get your local community together to shop and eat some good food.

Valentine’s Day

Tuesday, February 14th is the day of love. Help shoppers visiting your store find the pefect gift for their loved ones. Spread the love and consider having a Valentine’s Day promotion the week before!

President’s Day

Monday, February 20th, is President’s Day, which is a federal holiday – meaning many people will have the day off of work and school. Make sure to be prepared for the increase of traffic in your store! What other holidays do you celebrate in your store? Tweet at us and let us know @RICSSoftware. Also, be sure to check out our marketing calendar for events that go on throughout the year!