fbpx Gen Z Influencing Family Spending According to a new study from NRF and IBM, “Uniquely Gen Z,” 70 percent of Gen Z-ers say they influence their family’s spending on everything from household items to family vacations. Even more interesting, in a survey by InfoScout parents agreed that their children are influencing their purchasing decisions. In the survey, 67% of parents said they seek their children’s input before buying products and 59 percent won’t buy a product if their children don’t approve. (NRF) Toys “R” Us Still Facing Challenges Amid many big box retailers closing their doors, toy giant Toys “R” Us faces a tough challenge with poor Q1 performance. At the end of Q1, the toy company saw a net loss of $164 million. “The challenges we faced during holiday 2016 continued in the marketplace during the first quarter,” said Dave Brandon, chairman and CEO, Toys “R” Us. “Overall weakness in the baby business, as well as slower growth in the toy category and very aggressive price discounting by our competitors were significant contributors to our disappointing results.” (CSA) Dads Just as Likely to Use Coupons as Moms According to a new survey by Valassis, 96 percent of dads said they would use coupons, compared to 98 percent of moms. These numbers are higher than the general population of adults, whom 90 percent said they would use coupons. “Dads are readily influenced by coupons and other relevant discounts before, during and after their shopping journey,” said Curtis Tingle, chief marketing officer, Valassis. “Marketers should take these findings into consideration as they seek to fully understand how dads shop, and then develop an omnichannel approach to reach and activate this savings-minded target audience.” (FierceRetail)