No seller wants to markdown products. But the reality is, your inventory only has a 60-90-day shelf-life, meaning it’s probably costing you money. To avoid loss, you need a markdown strategy.
A markdown is the reduced price of a product. This is calculated by taking the original price and subtracting the selling price.
If planned and managed effectively, they can be extremely beneficial to avoid loss.
So, how can you look at them as a healthy part of your retail strategy?