When it comes to turning inventory, more than just the quality of product can affect sales. Making sure your employees are trained and up-to-snuff about your products is incredibly important to your success. But how do you make sure they are following through with training and feel comfortable on the sales floor? Check out how you can use your data to help your employees knock it out of the park.
It’s important that you offer continuing education and training to your employees. The better they know your products, the better they’ll be able to sell them. Even outside of products, training your staff on the best ways to talk to customers can help them collect more information and give your customers a personalized experience.
Data-driven tip: Use your reporting to pull a salesperson analysis monthly for training purposes. Pinpoint what areas they made need additional training in and set aside time to work with them each month. Maybe they’re great at selling the products you have in-store, but aren’t getting additional sales from add-on items. Have a training meeting focusing on the best ways to sell add-on items to your customers.
Rewarding good work is a great way to show appreciation, boost employee morale, and keep good employees around. Whether you set monthly quotas or host selling contests every month, have some form of reward for your top salespeople. People who feel recognized in their job are more likely to continue going above and beyond to sell your products.
Data-driven tip: Run a report to find what inventory may not be selling as quickly as you thought it would. Have your employees engage in a little friendly competition to see who can sell the most over the next month. At the end of the month, run a report to see who wins and reward them with money, a paid day off, or free lunch. A little appreciation, goes a long way.
Creating a schedule for your employees should be done more purposefully than just scheduling two salespeople every 4 hours. When planning a schedule, you want to make sure you are maximizing your employee’s time and experience. Unsure of how to effectively schedule your employees?
Data-driven tip: Pull reports on your sales by time. When you’re able to see what your busiest and slowest hours are, you can schedule employees better. If mornings are slower than midafternoon, schedule just one salesperson rather than two. Aligning at least one of your top salespeople with your peak hours will also ensure you have a more experienced person on the floor to help customers and coach other employees.
When it comes to keeping your staff up-to-speed, it’s best to focus on training in areas where they need improvement but also reward them in the areas where they excel. Focusing on training, reward systems, and effective scheduling will help your employees not only sell more, but also feel more valued in their job.