Although online shopping is becoming increasingly popular, customers are continuing to shop at brick and mortar stores at a steady rate. Yes, online shopping has its benefits: it’s easy, it’s convenient, and sometimes it’s less expensive. But you lose the face-to-face customer experience that you can only find when shopping in the store. Often, it is the positive interactions with salespeople that keep customers coming back to your store for more purchases. These happy customers are also likely to talk about and recommend your store to their friends.
Are you looking for more ways to enhance your customers experience in your store? Read on.
1. Make a great first impression.
It is always a nice feeling when someone acknowledges your presence. A simple “hello” or “welcome” usually does the trick.
2. Get to know your customers.
Ask them questions: Can I help you find something? If the answer is no, then skip to #3. If the response is yes, get answers: Is it for you, or someone else? Is it for a specific occasion? Make sure you can help them find what they are looking for.
3. Understand some people just want to look around.
Be okay with that, but let them know you’re there to help.
4. Offer to help.
It can be difficult to know how something is supposed to be worn or used. Make sure you are assisting your customers if they are having difficulties with trying something.
5. Provide a consultation or a recommendation.
People don’t always know what shoe would be the best for their lifestyle, or if they are wearing the right size. Customers appreciate receiving honest advice from a salesperson before making a purchase decision.
6. Implement frequent buyer plans.
This keeps customers coming back into your store and incentivizes them to continue making purchases.
7. Have a referral program.
This is the ultimate gift that keeps on giving! Person A tells friend B to go to store C. A gets a reward, B gets a discount, and C gets a new customer!
8. Give out free samples.
Because who doesn’t love free stuff?
One of the easiest things to remember is the Golden Rule: treat others as you would like to be treated. Or, think of great experiences you’ve had in another store and reflect those in your own store. If your store is on point with its customer experience, then you’ll likely be better off than your competitors.
Looking for more advice? Check out our guide:3 Simple Concepts to Enhance In-Store Experience.
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