fbpx Did you know that returning customers spend 2/3 more money at your store than first-time customers? That is why it is so important to give your customers reasons to come back in your store. You have to exceed customer expectations in terms of your use of technology, customer service, and sense of community, to stand out among your competitors.


Use modern retail technology to your advantage by collecting customer data at your point of sale. You can use this information to personalize the shopping experience to make note of and remember things about your customer for the next time they walk in your store. You can also use their purchase history to make suggestions on other items in your store they might like. Some other ideas on how to use technology are to create a mobile app for your shoppers or even have tablets in your store to help them find what they’re looking for.

Customer Service

Excellent customer service is something that will always impress your customers. Make sure you train your employees to provide a positive and memorable experience for anyone who walks through your doors. Since most shoppers expect great customer service, make sure that your store does something unique to make you stand out from your competitors. Some ideas include curbside pick-up, delivery service, act as a personal shopper and offer suggestions, and send personalized gift cards for your top 50 shoppers.

Sense of Community

Some of the best stores are also community hubs and host and organize different events to the public. This will encourage your loyal customers to come back, while also getting your name out there to new shoppers. There are many ways to create a sense of community in your store. Some suggestions are to organize a weekly run club, partner with other neighboring local businesses, host a happy hour, or serve drinks and snacks in your store. No matter what you decide to do, make sure you get the word out! For more tips on how to optimize your in-store experience, click here.