fbpx It’s no secret that specialty run retailers are facing their most difficult selling market in decades. While reports say spending is up, retailers aren’t just up against a lack of spending, they’re also facing a market that craves personalization. With big brands and ecommerce giants selling running gear for less and giving customers top-notch personalization, how do smaller retailers win sales, while giving customers the personalization they crave? In order to stay competitive, retailers need to do more than just collect data, they need to start using it. The argument for the switch to data-driven retailing is more prevalent than ever. Using your inventory, sales, and customer data to make decisions about your business can help you buy smarter, sell better, and give customers a one-of-a-kind experience. Interested in learning more about how you can do this? Join us and the IRRA for “Using Data to Make Moves in a Bad Economy,” a free webinar on October 26th at 2 p.m. In this webinar, RICS’ own retail data expert, Jimmy Richburg, will break down: Register for the webinar here. Sign up to learn more about how you can use your data to stay competitive and drive more sales.