Collecting your customers’ information and other details is instrumental in understanding your clients. If you ask the right questions, you have a chance to get all the information (and more) you need to have a solid understanding of each customer. But how do you get information without being too pushy?
Don’t get too personal
It’s okay to collect basic information from your customers like name and email, but don’t be pushy about what information you’re collecting. Customers may not want to give you their information up front. Respect your customer’s boundaries and understand that you may find yourself with customers who will never share their personal information. You can still use non-identified data like gender, store location, and purchase history to better forecast purchases.
When helping a customer or checking them out, tell them why you’d like to collect their information. A little transparency can go a long way with your client base. Telling them why will help them understand how you are going to use their information, and gives them more of a reason to opt in. Try lines like:
- Can I get your email so we can send you discounts, coupons, and special events?
- Can I take down your birthday so we can send you a coupon during your birthday month?
Remember information they do share
After you’ve collected the basics (name, gender, and email) and start building a relationship with a customer, you can collect other, more detailed information that can help you classify your audience base. Not only does this show you care about that customer’s needs, but it also gives you insight into the type of general audience you have coming into your store.
Start adding notes to your customer profile of things like:
- Needs (achy knees, works in cold temperatures, etc.)
- Interests (running, fashion, soccer, etc.)
- Sizes (always looking for an off-size shoe or only buys Mediums)
Collecting customer information can be a great tool for both marketing and forecasting sales. Understanding your customers’ wants, needs, and annual purchases gives you an added edge and can help you build customer loyalty and sell more inventory!