fbpx Small Business Saturday is just around the corner, and you’ll want to make sure you’re ready for the big day! There are plenty of things you can be doing to prepare for the event. For instance, you can be learning from other businesses that have previously taken part in SBS, rally the rest of your neighborhood to get excited, or you can start marketing to your customers. If your store is participating in SBS, you’ll want to make sure that you’re getting the word out to encourage people to visit your store on November 26th. Here are some marketing tips for you to prepare for SBS:

1. Create a mailing list and send Save-the-Date cards to all of your nearby customers

Make sure to include your address, the hours you’ll be open, and any special offers or fun events you’ll be having.

2. Create signage for your store to let everyone know you’ll be participating in SBS

Even your foot traffic will know you’ll be celebrating!

3. Decide what your special offers will be, and let the world know about them!

Update your website with your special offers and promotions. Share your offers on social media platforms and use #ShopSmall, #ShopLocal, #SmallBizSaturday, etc. on Twitter. When you have customers visiting your store, tell them what they can expect from you on SBS.

4. Create email marketing campaigns

Email your customer base and let them know that you’ll be celebrating SBS on November 26th and let them know the special offers you’ll be having. If you send them multiple emails, each with different offers, you’ll be sure to catch their eye!

5. If you have the budget, use paid promotions

Target your audience through special PPC ads, paid social media posts, email efforts, or getting on Groupon, LivingSocial, Gilt, or a similar deal site. You can find additional tips and even some free materials for SBS here!