fbpx With Small Business Saturday right around the corner, you’ll want to make sure your store is prepared for the influx of customers! If you haven’t already, be sure to check out our other blogs to help you get ready for SBS: What to Do Now to PrepareRallying the Neighborhood, and Marketing for the Event. If your store has some other great ideas for SBS, share them with us @RICSSoftware!

This blog post will focus on some last minute reminders to make sure you’re ready for the big day!

Use social media to bring shoppers into your store: You’ll want to make sure you are posting on Facebook, Twitter, Instagram, etc. about SBS and how you are preparing for it. If you have any special offers, let your followers know about them! Take photos of some of your best items and share them on your pages. Use hashtags like #ShopSmall, #ShopLocal, #SmallBizSat, and #SmallBizHoliday to make sure your posts are seen by as many people as possible. Make it a party: Create excitement for your small business by doing something different to draw attention to it – serve coffee or hot chocolate throughout the day, provide cookies or some other fun treat, hire a musician to play at your store, go wild with your decorations, or create a contest for a drawing. Make sure your store goes above and beyond for this special day! Continue the conversation: Ask your customers and loyal fans for feedback after the event is over. What did they like? What could you have done better? Be sure to thank all of your customers for visiting your store because this day wouldn’t have been successful without them. You could also share some photos on your store’s Facebook page to show how much fun and successful SBS was at your store! Does your website have a blog? You should write a blog post to re-cap SBS and share some photos! Best of luck to you and your store for this year’s Small Business Saturday! We hope that you found this blog series helpful and you feel as prepared as possible for SBS on November 26th. Stay tuned for our next blog series to learn how multi-store owners can prepare for the holidays!