As a brick and mortar retailer, it’s frustrating to experience cash flow issues or a lack of foot traffic. Omnichannel marketing efforts can help you break out of your sales slump and create repeat business. However, it’s important to do it the right way and give people a reason to go to your store.
Great retail marketing strategies don’t focus on getting the sale, but instead, they are personalized and create strong relationships with your customers. Authenticity is key to successful marketing efforts and it’s driving independent retail.
So how can you create a marketing strategy that encourages repeat business?
Learn more about using omnichannel marketing in the third installment of our ‘Retail Enemies’ webinar series:
What you’ll learn…
- Why authenticity is driving independent retail.
- How to use customer and sales data to create more effective marketing strategies.
- The content recipe you can use to increase engagement and sales conversions.
- Why engagement is more important than followers.