fbpx Marketing is essential for repeat business and loyal customers. If you have a POS and inventory management system, you should already have all of the data you need to assist your marketing efforts, so use it to your advantage! By collecting customer data at the point of sale, you can create a personalized and targeted marketing strategy that will help you attract customers.

Know Your Audience

Knowing your client base will help you to make your customers feel special and appreciated. You can start by forming relationships with them as soon as they walk into your store. Get to know them the best that you can and make note of important information so you can have a solid understanding of each customer. Having a capable POS and inventory management solution ensures you’re able to collect information right at the point of sale, making it an easy process for your staff. Make sure you are collecting both the basics and detailed information. You can then analyze the data you collect to create segmented marketing campaigns, identify top customers, send birthday coupons, etc. When you know who your customers are, what they want, and what they are interested in, you have a better chance of providing them with a multi-channel shopping experience they can appreciate.


Using the data you’ve collected from your customers, you’re able to run reports that can segment your clients based on that information. You can filter by criteria like location, gender, shopping behavior, birthdays, etc. Use these segmentations to create meaningful campaigns for your customer that will actually appeal to them. Another way to get customers back to your store is by offering coupons and advertising them. This will not only catch your customer’s attention, but will also help you move out inventory you want to get rid of. Marketing is an important part in attracting new customers and retaining current customers. In order to stay competitive, you have to be collecting customer data, offering a personalized experience, and rewarding your customers. With the help of your POS and inventory management software, you’ll be able to do just that and track your own success! For the full guide to marketing with your POS, click here.