Let’s be honest, finding the perfect gift for someone isn’t always easy. The easiest thing to give someone is a gift card, but most people think that gift cards or gift certificates are not very thoughtful and a cop-out. However, a recent study done by American Express found that 2/3 of affluent women actually want gift cards, but less than 1/5 of those women are actually receiving them. That is because gift cards seem impersonal, and the gift giver feels a sense of guilt for picking the easy route.
So why are gift cards making a comeback?
Shoppers want the power to choose. Gift cards are perfect because the recipient can choose the gift that they want and can avoid the hassle of returning something they didn’t love.
Gift cards are convenient. Not only are they convenient for the buyer, the recipient can easily use them too. They can visit the store whenever they choose and can also find the location that is most convenient for them.
You can personalize gift cards. Many retailers have created digital gift cards so you can include a personalized note, choose a certain design, or even include photos or videos on your gift card. This makes buyers feel less guilty about giving someone a gift card. You can also make it personal by buying a gift card to the recipient’s favorite store.
As a retailer, you’ll want to make sure you have gift cards (both physical and digital) available to your shoppers. Find out more at Retail Minded.
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