November is the month that gears up for the holiday season. It’s a huge month for sales, especially towards the end of the month, around Thanksgiving. These are essential holidays to take advantage of and boost sales in your store. Don’t miss out!
Like every other year, Thanksgiving falls on the third Thursday of the month. This year, Thanksgiving will be on Thursday, November 23rd. Many small businesses close all day Thursday and instead encourage their shoppers to come in on Black Friday or Small Business Saturday.
Black Friday is the day after Thanksgiving and is on November 24th. Be prepared for an influx of shoppers expecting to find some great deals at your store!
Small Business Saturday
Small Business Saturday was an initiative created to encourage people to shop locally and at smaller stores. SBS will be on Saturday, November 25th. There are many different ways to encourage customers to shop in your store on this day, all you do is have to get a little creative and spread the word! Check out our posts on preparing for SBS, rallying the neighborhood, marketing for the event, and last minute reminders.
Cyber Monday is a day when many people will shop online to find the best deals. It is on November 27th. If you have an online presence, you may want to consider participating in Cyber Monday and having some irresistible sales and deals.