fbpx Summer is warming up! And that means festivals, community events, tent sales, and the like are upon us. And they will be here from now, well into the fall. As a retailer, setting up at events is a great opportunity.  First, it is a way to raise brand awareness through grassroots marketing efforts. Second, it is a unique opportunity to sell merchandise and showcase the products you sell.  Here are a few tips as you get ready for events this summer: With some well-thought-out preparation and follow-up, events can be a great source of revenue to complement traditional store sales. If you need help executing any of the above tactics in RICS, please contact us at help@ricssoftware.com.