Summer is warming up! And that means festivals, community events, tent sales, and the like are upon us. And they will be here from now, well into the fall. As a retailer, setting up at events is a great opportunity.  First, it is a way to raise brand awareness through grassroots marketing efforts. Second, it is a unique opportunity to sell merchandise and showcase the products you sell.  Here are a few tips as you get ready for events this summer: With some well-thought-out preparation and follow-up, events can be a great source of revenue to complement traditional store sales. If you need help executing any of the above tactics in RICS, please contact us at