As an ecommerce retailer, it is essential that you are actively using social media to promote your store. In this day and age, people are constantly on social media, whether they are using it for communicating, shopping, to find information, etc. Because Millennials have such a strong influence over retail businesses by holding the spending power, they dictate how they want to shop.
For most Millennials, the best way to reach them is through social media. Did you know that “Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads?” (Marketing Profs). You want to make sure you can be in front of them where they might notice you. If your retail store, ecommerce or not, doesn’t have a social media presence, you are missing out on a huge opportunity to sell. Social media is most likely a huge driver of traffic to your ecommerce site, so take advantage of being able to market your store. Some other important benefits of using social media include:
Increasing brand awareness and exposure: Get the word out about your store and gain credibility. Use social media to do this by interacting with customers, starting discussions, and encouraging reviews and ratings.
Mobile accessibility: Social media is easily accessible via mobile and is also the most popular medium for using social media. With mobile commerce on the rise, it is important to make sure your site isn’t just user friendly on a desktop, but mobile-friendly as well, so you can drive mobile traffic to your site.
Customer interactions: Social media can be used to communicate with customers, address unhappy customers, and display great customer service. If they are a loyal customer of yours, they might be willing to retweet or share your business with other social media users.
There are many advantages to using social media that will make your ecommerce store more successful. If you are interested in tips for using Instagram, Twitter, or Facebook, check out this blog post.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
This cookie is used by Akamai to optimize site security by distinguishing between humans and bots
This cookie is managed by Amazon Web Services and is used for load balancing.
This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.