Memorial Day weekend is right around the corner to kick off the summer season. Memorial Day weekend is the second biggest bargain shopping holiday of the year, driving billions of dollars in consumer spending every year. This is good news for U.S. retailers who can expect a 73% increase in foot traffic over the weekend as more than 40% of Americans will take advantage of anticipated Memorial Day discounts.
This year, Memorial Day is Monday, May 28, 2018. Whether your retail store is open on Memorial Day or just over the weekend, make sure you’re doing SOMETHING to take advantage of these #MDW trends.
Check out our 5 easy tips to drive sales on Memorial Day
1. Drive Retail Foot Traffic with Discounts
To drive sales on Memorial Day weekend, consider running a special promotion. Customers have come to expect a good deal on Memorial Day. In fact, the only holiday weekend featuring more discounts is Black Friday. So, keep that in mind when planning.
While your primary offer should be a traditional sale or clearance, gamifying the shopping experience is a fun way to drive foot traffic and customer engagement because it creates excitement and urgency around the deals available. Consider shopping “games” like door prizes or a raffle. For game entry, you can ask customers for their contact information to further populate your database.
2. Host or Sponsor a Retail Event
Take a hint from the running specialty market, which hosts more than 207 running races each year on Memorial Day, to capitalize on the number of people out and about enjoying the day off work or school and celebrating the nation’s Armed Forces.
Hosting an event allows you to connect with your customers in a festive setting. It doesn’t have to be a major commitment. A trunk show or after-hours VIP shopping event is a great low-cost alternative. If you don’t have time or funds to host, sponsoring a local event is another great alternative.
3. Creating the Right Retail Environment
Your store’s ambience influences whether patrons will step inside and linger,or leave immediately. To help create a welcoming environment, curate a special playlist, offer snacks and refreshments, or even hire a DJ or photo booth if you have the budget. By creating a welcoming and high-energy atmosphere, your shoppers are more likely to stay longer.
4. Decorating Your Retail Store to Drive Foot Traffic & Coordinate
The design of your store is the greatest environmental factor that influences customer purchasing behavior. So as you plan for your Memorial Weekend shopping experience, consider everything from the window displays to store layout and traffic flow. Decorating your store with string lights, balloons, florals or signage is a relatively low-cost way to show people you’re celebrating and garner attention.
5. Creating an Al Fresco Retail Experience
Since the weather is typically nice in May, keep your doors open or consider enticing customers with a sidewalk sale. An open door will force most passers-byers to turn their heads and take a look at the inside of your store. If you’re not putting merchandise outside, place a standing bi-fold sign on the sidewalk that shares a quippy saying and invites pedestrians in to take a look.
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