fbpx [vc_row][vc_column][vc_column_text]Ecommerce is more than just online shopping. It’s important to recognize that having a website is only part of creating an online presence. There are several ways you can improve your online experience to reach millennials. Getting a website set up is important, but that’s only half the battle. One easy way to increase your online presence is through social media. Setting up accounts are free, easy, and help customers find you more easily. A Facebook and Twitter account can provide pictures, reviews, and an easy way to communicate with customers. Make sure your customers know about your new online presence by sending out an announcement via postcard or email. This lets customers know where to find you and could even offer a coupon for their first online purchase. Encourage your customers to follow your social media accounts for special offers or campaigns. Your new online presence should be consistent with the brand you promote in store. Having a uniform brand creates trust with the customer because they know what to expect from you. It is also helpful for employees to fall in line with the brand. Your online store should show the same products you have in store because over 80% of shoppers research their future purchases online before purchasing in store. Offer a ‘pick up in store’ option to let customers know that the product they’re looking at is available. This is convenient because they can try it on and don’t have to wait for shipping.  Showing the actual number of products you have left could create demand through a “buy now or miss it” mentality. You can also use your online presence to deliver valuable content to your customers about the products, how to use them, and the life experiences they offer. This content can showcase your knowledge and improve customer loyalty. Create a blog on your website where you can share your ideas and interact with customers.[/vc_column_text][vc_column_text]

To learn more, see our guide below:

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][minti_divider style=”4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column text_align=”center” width=”1/2″][minti_headline type=”h2″ font=”font-special” size=”fontsize-xxxl” weight=”fontweight-800″ lineheight=”lh-12″ transform=”transform-uppercase”]Get the Guide[/minti_headline][minti_button link=”/wp-content/uploads/2016/06/Creating-a-Better-Ecommerce-Experience.pdf” target=”_blank” icon=”fa-chevron-right” appear=”true” size=”medium”]Download Now[/minti_button][minti_image img=”3715″ lightbox=”2″ url=”/wp-content/uploads/2016/06/Creating-a-Better-Ecommerce-Experience.pdf” target=”_blank” align=”center” hover=”image_tilt”][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][minti_divider style=”4″][/vc_column][/vc_row]