The checkout is an important part of your store’s flow, and it shouldn’t just be the end of a customer’s shopping experience.

How can you make it a better experience for the customer and more profitable for your store?

Assess your checkout area using these 4 tips.

  1. Make Room – People need counter space for all their purchases and personal bags. Also, make sure there is enough space around the checkout counter for strollers and carts to maneuver easily.
  2. Use the Walls – The walls behind the register are a good place to reinforce your brand. Use the space to promote sales, events, or products. Give the customer a reason to put their phones down and take notice.
  3. Cater to the Impulses – Make every effort to encourage the impulse purchase. Put best-sellers close to the checkout and tastefully arrange add-ons.
  4. Charm – You may not be able to completely control your physical space or the location of your checkout, but you can control customer services.
For more tips on store design, check out our free guide Perfecting Your Store’s Layout For a Better Customer Experience.