Even though online shopping seems to be growing at a rapid pace, the majority of purchases are still happening in brick-and-mortar stores. Shoppers can’t seem to let go of the ability to physically touch a product before purchasing, and for small and local retailers, that’s good news. But how do you attract these shoppers to your store and beat out your competitors for their attention?
Check out these three ways you can attract more customers into your store and increase sales.
Host in-store events
In-store events may sound like an expensive feat, but you can host an event that costs little to nothing and attracts lots of shoppers to your stores. Host a fun run or an educational event that highlights the uses of some of your products. Send out an email letting your customers know about the event and provide a few light refreshments and you’re ready to host customers in your store!
Offer in-store coupons
This seems like an obvious, easy way to entice shoppers. But it’s surprising how few retailers actually make coupons in-store only. Coupons are a great way to attract shoppers, but getting your customers to purchase from your physical store instead of online is an important distinction. When customers have a great in-store experience, they really value that and are more likely to come back. Send out in-store coupons to customers you haven’t seen in awhile. This is a great way to get customers back into your store!
Send out product updates
Whether you send a daily email or post updates on your social media sites, flashing your inventory in front of your customers is a great way to get them to stop into your store. Do you have employees on hand who can model your inventory for you? Even better! Shoppers love to visualize what a product looks like on (and not on the hanger). Use your daily posts as a chance to show them what you have in your store in the moment and what it looks like on!
Whether you are trying to increase foot traffic or make an effort to connect with your customers more, these are all great ways to get in front of your customers. Take the time to reach out and remind them why they were loyal to your brand in the first place.
Interested in learning more about how you can attract more customers to your store? Check out our Store of the Future guide that focuses on creating a more memorable in-store experience.