As mobile and social commerce are taking off, it’s becoming increasingly important to connect with your customers outside of the four walls of your store. Facebook, Twitter, Pinterest, and Instagram offer different ways to connect with your audience and marketing your store. You don’t have to use all the channels to be successful at social marketing, but utilizing channels your customers frequent is a great place to start. Here’s a look at how you can use Instagram to reach your audience in new, exciting ways and market your offerings!
Post pictures of people using your newest products
Have you ever followed a brand that posts pictures of people doing fun activities in their newest clothes? These brands are capitalizing on experience marketing. When you see people using or wearing products and having a great time doing it, you want to experience that too! So what better way to showcase your newest jogging jacket than by showing it on a runner having the best race ever?
Tell a Story
Storytelling is a very powerful way to win customer loyalty. Whether you share information about your employees or a glimpse of behind the scenes of every day logistics, storytelling gives you the ability to show off your personality. Customers like to feel connected to a brand and storytelling gives you the ability to give them that added connection.
Hosting a giveaway on Instagram is a great way to have your customers do your marketing for you. How so? Many of the most popular brands use a very simple technique to give away products. The technique is to put up a picture of a giveaway and ask people to like their brand, like the post, and comment tagging a friend. The concept is simple and people will be more willing to follow your brand and tag their friends on your posts with a chance to win.
As customers become more ecommerce and social savvy, it’s important to learn how you can leverage those channels to drive customer loyalty. To learn more about how your business can capitalize on customer loyalty, watch our webinar, “Increasing Sales by Driving Customer Loyalty.”
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