Showcase your newest merchandise and seasonal products in your store’s most popular spots. Use heat-mapping techniques to determine your store’s prime locations and consider displaying seasonal inventory there. Because that inventory has a shorter shelf-life, you will want to sell it all before the season ends. You can also catch your shoppers’ attention by having a display dedicated to your newest workwear.
When it comes to your workwear store, you want to make sure your inventory is well-organized and easy to find. Because you may carry a variety of field-specific workwear, you want to keep it separated, so that it is clear for shoppers to find what they are on a mission for. There’s a good chance a lot of your inventory is irrelevant to the average shopper because they are looking for workwear specific to their industry or profession. Clear signage will help direct your customers to exactly where they need to be.
By placing add-ons and accessories by the dressing rooms, your shoppers can try on additional merchandise to complete their look. Whether it’s gloves, socks, belts, or watches, keep add-on items accessible and obvious so customers can try them on and consider purchasing them. Most of these add-on items should be useful to all of your shoppers, regardless of their profession.
Keep your store clutter-free by not storing too much on the floor. You don’t want to overwhelm your shoppers by the amount of inventory you have. Be sure to display your inventory in a neat and organized fashion by using racks, wall space, and tables. As long as you have a few of each item on the floor, keep the excess inventory in the back so your shoppers have space to check out what you have to offer.
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How to Choose the Right POS
Download RICS’ guide to learn what you should be looking for in a retail technology provider so you can choose a POS that works best for you.