As retailers roll into 2017, they have a lot of opportunity to win customers. That being said, the road to success may not be an easy one as customers expect more and want to spend less. Check out some of the top trends you can expect to see take shape in 2017.
“We have been able to send money through Google and Messenger for some time but this was a peer to peer exchange. Pinterest and Twitter are allowing for purchases and that will help with mainstream adoption for brands.””
– Chad Martin, North American Director, Social and Emerging Media at VML