• What Events Can Help You Draw More May Shoppers?

  • April 28, 2017

The month of May is among us and people are getting more and more excited for summer and warmer weather to arrive. Find out what holidays and events are happening this month and how you can use them to your advantage!

Cinco de Mayo

As you probably know, Cinco de Mayo is on Friday, May 5th. However, you may not know what the significance of the 5th of May is. This day commemorates the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. Although this is a relatively minor holiday in Mexico, the United States uses it as a day to celebrate Mexican culture and heritage. Some Cinco de Mayo traditions that you could implement in your store on this holiday are a small-scale parade, mariachi music, or simply decorating your storefront and offering refreshments.

The Kentucky Derby

The 143rd renewal of “The Greatest Two Minutes in Sports,” also known as the Kentucky Derby, is on Saturday, May 6th. The race distance is 1 1/4 miles long and is run on the racetrack at Churchill Downs in Louisville, Kentucky. This is a great opportunity to host a viewing party at your store! Invite your community to come shop, sip mocktails or mint juleps, wear their fanciest sun hats, cheer on your favorite horse, and watch the race. Giddy-up!

Mother’s Day

Mother’s Day is on Sunday, May 14th and is the perfect time to celebrate all mothers! Invite mothers and daughters into your store to have some special shopping time together. Don’t forget to offer discounts!

Memorial Day

Memorial Day is on Monday, May 29th and is a federal holiday and is the semi-official start of summer. Since schools and banks will be closed, you are sure to get more foot traffic into your store. Make sure you display your newest merchandise and show off your summer collection. Give customers the price that will induce them to make a purchase.

Happy May!

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About Hailey Ware

Hailey joined RICS as an Orr Fellow in June of 2015 and is currently in the Field Marketing Specialist position. Hailey enjoys being active, trying new restaurants, traveling, and spending time with family and friends.