• Weekly Retail Update: November 28, 2016

  • November 28, 2016
Weekly Retail Update

Bargains Rule First Big Holiday Shopping Weekend

According to an industry survey, shoppers spent less over Thanksgiving weekend thanks to deep discounts offered by retailers. Consumers said they spent on average $289 over the weekend, which is down from $299 last year. Shoppers focused on bargains and kept to their frugal habits for the big shopping weekend. “It was a strong weekend for retailers but an even better weekend for consumers, who took advantage of some really incredible deals,” said Matthew Shay, CEO of the National Retail Federation. (Dallas News)

In-store Pickup Set to Help Retailers Compete this Holiday Season

According to the International Council of Shopping Centers, 39 percent of consumers are planning to use in-store pickup this holiday season. With an expected 11 percent increase in online shopping this year, the pressure is on brick-and-mortar locations to get in-store pickup right this year. Retailers also hope to grab extra sales from shoppers picking up in-store. Target said that one-third of shoppers using in-store pickup buy other items once they are in the store. “You’ve got to be able to create a compelling reason to pick up something else while you’re in the store,” said Rod Sides, lead on Deloitte’s Retail & Distribution practice. (NBC News)

Mobile Shopping Surges over Thanksgiving Weekend

According to Adobe Digital Insights, Black Friday online sales reached $490 million by mid-morning. Mobile brought 57% of total visits and 40% of total sales. Adobe also reported that Thanksgiving Day online sales reached $1.93 billion, growing 11.5% over the past year. “Mobile is exploding,” Charlie O’Shea, lead retail analyst at Moody’s Investor service said. “If you hook someone with a mobile app, you’ll hook them as a buyer and maintain a relationship as they move on to [a desktop] computer.” (RetailDive)

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About Holly Pels

Holly Pels is the Content Strategy Manager at RICS. When she isn't planning out the awesome content you see on the RICS site, you can find her playing soccer, baking, or drinking champagne.