• Weekly Retail Update: May 29, 2017

  • May 29, 2017
Weekly Retail Update

Asics Created an Ad That Can Analyze Your Gait

Nearly 70% of runners wear the wrong shoe for the gait, according to a new study from the London School of Podiatry. In an attempt to capture some of those runners attention, Asics in Brazil put out an ad that can analyze your gait in local magazines. Consumers just have to pull the ad out of the magazine and stand on it. The thermochromic paint in the ad and the consumer’s body heat then captures the footprint that can be analyze against a tread key. Asics knows this might be too basic for some runners, but it aims to attract new runners who may not want to go into a specialty run store for a full gait analysis. (Adweek)

More than Half of Shoppers Haven’t Tried Buy-Online-Pickup-In-Store

According to a new survey, “Buy Online, Pickup In-store” from ChargeItSpot, 60% of shoppers have yet to try buy-online-pickup-in-store (BOPIS). The service is offered by many retailers in an attempt to attract convenience shoppers and shoppers looking for faster delivery options. Of the 40% who have tried it, 35-49 year olds use it most at 49 percent. “There remains much untapped opportunity for stores and shoppers to take advantage of BOPIS,” said Douglas Baldasare, CEO and founder of ChargeItSpot. “By further promoting and incentivizing customer use of these programs, retailers can more effectively increase their sales, better manage consumer fulfillment by merging online and in-store inventory, and offer customers a more fluid, multi-channel shopping experience.” (CSA)


Wal-Mart Making Big Changes to Win More Customers

According to a report from MLive Media Group, Wal-Mart is planning a multi-million dollar renovation of between 400 and 640 physical stores. The changes will include widening aisles, changing shelf layouts for easier shopping, and creating lounge areas for in-store pickup areas. The company is also experimenting with different stores for the next generation. In a blog post, Wal-Mart said it plans to bring different tech-savvy enhancements to stores including tech repairs and beauty salons all in an effort to create a one-stop destination for shoppers. (RetailDive)

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About Holly Pels

Holly Pels is the Content Strategy Manager at RICS. When she isn't planning out the awesome content you see on the RICS site, you can find her playing soccer, baking, or drinking champagne.