• Weekly Retail Update: December 5, 2016

  • December 5, 2016
Weekly Retail Update

Cyber Monday Sales Hit $3.45 Billion 

According to Adobe Digital Insights, Cyber Monday spending reached a record $3.45 billion, a 12.1% growth over last year’s sales. Analysts predicted Cyber Monday would overtake Black Friday’s sales, as online shopping has grown over the years. Mobile was also a big winner, accounting for 53% of online visits and 35% of sales for Cyber Monday. (RetailDive)

Cold Weather Expected to Bring More Retail Sales

Thanks to a blast of cold air set to hit North America this week, retailers can expect a lift in sales of cold weather gear. Cold weather will create demand for coats, gloves, sweaters, blankets, and more, according to Planalytics, a weather analytics company. The cold weather also offers a risk of snow, making analysts believe snow blowers, ice melt, firewood, and warm foods will also be in demand. The colder weather is expected to bring a lift in retail sales of $107 million compared to last year, which had unseasonably warm weather. (CSA)

Pinterest Launches New Showcase Option for Retailers

Pinterest announced it will offer a new feature for retailers called ‘Showcase’ that allows retailers to select visuals that best represent their brand. The visuals will be shown to visitors who interact with a brand’s profile, allowing the brand to control the story their customers are seeing. The Showcase will feature up to five boards and buyable Pins that rotate and can be customized based on new offers or seasonality. (Marketing Land)

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About Holly Pels

Holly Pels is the Content Strategy Manager at RICS. When she isn’t planning out the awesome content you see on the RICS site, you can find her playing soccer, baking, or drinking champagne.