• Make the Most of The Running Event 2017

  • November 27, 2017

It’s almost here – The Running Event 2017 in Austin, TX.

Every year, specialty running retailers attend educational sessions and get a chance to check out the newest products on the market. How do you make the most of your time at such an expansive trade show? Check out our list and make the most out of your time at The Running Event this year!

Download the App

Be sure to download the official app of The Running Event 2017. This will allow you to:

  • View schedules, explore sessions and find networking events.
  • Curate your own personal schedule for easy conference attendance.
  • Access location and speaker information at your fingertips.
  • Post updates to sessions, keynotes, and exhibitor booths.
  • Interact with a real-time feed of all event activity, that showcases which sessions are trending, most popular photos, and popular discussion topics.
  • Earn points, badges, and prizes for being active on the app and at the event. Check the leaderboard to see how you compare to other attendees.

Review the Sessions Before You Arrive

Sign up for sessions and take the time to review them to ensure your selections are tailored to your needs.

Map the sessions to the goals you have for your business, so you’ll be able to take in the information and apply it.

This will help you be in the right mindset for each session.

Preview the Exhibitors

It’s always fun to check out what exhibitors are doing in their booths. But with such a large event, it’s easy to just wander the floors and miss out on the opportunity to find a new tool or product that could really impact your store’s performance.

Take time (maybe on the boring plane ride) to review the vendors listed in the pre-show guide. Each vendor has a little information about their business and what to expect from them at The Running Event. Make a list of the top booths you want to hit while you’re there and make sure you make time to stop in at them during the trade show hours.

You can also find the vendors on the app.

Follow the Hashtag

Even if you’re not a huge social media fan, the benefit of following a show’s hashtag is undeniable while attending an event. You’ll be able to tap into contests, sessions you weren’t able to attend, and connect with attendees.

Don’t be afraid to check out the hashtag #TRE17 this week and while you’re at the show next week. You might be able to make a new friend, win a contest, or get tips from other sessions you missed!

Come Prepared to Talk

With so many post-show events, morning runs, and time on the trade show floor, you have plenty of opportunities to chat with other attendees and exhibitors. Don’t be shy. Come ready to talk at The Running Event. You never know what connections you’ll make.


If you’re attending, make sure to visit the RICS team at Booth 442!


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About Katherine Martin

Katherine wants to live in a world where Starbucks coffee is free, dogs are allowed in the office, and you can wear your Birkenstocks with leggings to work. Her go to pair of running shoes are her New Balance 880. When she’s not creating content, you can find her giving her all at intramural volleyball, training for her next half-marathon or answering the question "Can you read eachother's minds?" when shes with her twin sister.