As a brick and mortar retailer, it’s frustrating to experience cash flow issues or a lack of foot traffic. Marketing efforts can help you break out of your sales slump and create repeat business. However, it’s important to do it the right way and give people a reason to go to your store.
Great retail marketing strategies don’t focus on getting the sale, but instead, they are personalized and create strong relationships with your customers. Authenticity is key to successful marketing efforts and it’s driving independent retail.
So how can you create a marketing strategy that encourages repeat business?
Learn more about using omnichannel marketing to increase customer engagement, traffic, and sales in the third installment of our ‘Retail Enemies’ webinar series: