According to the 2017 State of Personalization Report, customers are still shopping in-store, but they want a personalized experience.
“44% of consumers surveyed said they likely would become repeat buyers after personalized experiences (Retail Dive).”
My Personal Experience
I purchased my first pair of running shoes and a few other things from the Athletic Annex. I spent over $150 dollars so they sent me the following email encouraging me to come back in-store. The thing I love about this email is that it was a personalized discount just for me.