• Don’t Give Away Gift Cards. Give Away Gift certificates!

  • November 6, 2017
Gift certificate

Don’t sell gift cards; instead, use gift certificates!

Many retailers utilize gift cards as promotional tools for their businesses. But what they don’t realize is that they are creating a greater liability on themselves for the value of those gift cards.

On top of that, gift cards can be very hard to track as promotions unless you keep a record of each individual gift card number used for that promotion.

Fortunately, RICS has a solution for you: gift certificates!

Instead of creating a stored value card for your next event, create a coupon code with a promotional code attached to it. This will allow you to keep track of how many were made, how many were redeemed, what the cost is of the promotion, and the return on your investment. Oh yeah, and you’re not liable for the value of the card!

To make the gift certificate:

  1. Print out the UPC associated with that coupon code on the Manage Coupons page in your RICS back office
  2. Attach it to your store’s promotional collateral and voila!

If you have any questions about this process or the value it may have for your business, feel free to reach out to your RICS support team. We’d be happy to talk you through it!

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About Thomas Faulkner

Thomas comes from a retail background. Before working as a Support Consultant at RICS, he worked for The Athletic Annex, a specialty running store in Indianapolis. In his free time he enjoys running, carpentry, and reading books.