Every year, leaders in footwear meet with fellow retailers, attend educational sessions, and get a chance to check out the newest products on the market at FN Platform.
How do you make the most of such a large trade show? Check out our list below to help you make the most out of your time at FN Platform this year!
1. Review the Sessions Before You Arrive
Before you arrive, take the time to review the information on the events and sessions offered at FN Platform. Map the sessions to the goals you have for your business, so you’ll be able to take in the information and apply it to your own business. This will help you be in the right mindset for each session.
2. Preview the Exhibitors
Most of the fun of trade shows is checking out what all of the exhibitors are doing in their booths. But with such a large event, it’s easy to just wander the floors and miss out new tools or product that could impact your store’s performance.
Take time (maybe on the boring plane ride) to review the map of exhibitors for the event. By hovering over the booths, you’ll be able to read their names of the vendors. Click on the ones that interest you to reveal their product categories.
Make a list of the top booths you want to hit while you’re there and make sure you make time to stop in at them during the trade show hours. Some booths also allow you to setup meetings before the event (ex. RICS has a pre-event calendar to create meetings).
3. Follow the Hashtag
Even if you’re not a huge social media fan, the benefit of following a show’s hashtag is undeniable while attending an event. You’ll be able to tap into contests, sessions you weren’t able to attend, and connect with attendees.
Don’t be afraid to check out the hashtag #FNPlatform this week and while you’re at the show next week. You might be able to make a new friend, win a contest, or get tips from other sessions you missed! (P.S we have an FN Platform contest going on to win a GoogleHome).
4. Check Your Inbox
Chances are, you’re already connected with some of the stores and exhibitors attending FN Platform. Many exhibitors take advantage of being face-to-face with current and prospective customers by sending out special deals, promotions, and contests. Make sure you check your inbox every morning, who knows, maybe you’ll find a coupon or offer for a free gift you don’t want to miss!
5. Come Prepared to Talk
With so many events and the packed trade show floor, you have plenty of opportunities to chat with other attendees and exhibitors. Don’t be shy. Come ready to talk at FN Platform, you never know what connections you might make and who might be able to introduce you to someone important.