• What Events Can Help You Draw More October Shoppers?

  • September 29, 2017

October is the peak of the fall season. Will your store be having any fall parties? Are you going to decorate your store with leaves and pumpkins? Halloween is obviously the holiday of the month, but how can you use the whole month to build up to it?

Columbus Day

This year, Columbus Day is on Monday, October 9th. While this holiday isn’t celebrated consistently across the nation, many people have the day off. Be prepared for some extra traffic to your store! A sale might be another incentive to stop in your store on their day off.


As usual, Halloween is on October 31st, which is a Tuesday this year. Decorate your store with pumpkins, ghosts, scarecrows, spider webs, monsters, or witches! While you may want to celebrate or decorate your store for the entire month, you can use the weekend before to plan something extra spook-tacular. Turn your store into a haunted house at night and get your local community to come and visit. Play haunted music, dim your lights, and encourage your customers to come and shop in the dark! And of course, have some candy available for any trick-or-treaters that come by.

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About Hailey Ware

Hailey joined RICS as an Orr Fellow in June of 2015 and is currently in the Field Marketing Specialist position. Hailey enjoys being active, trying new restaurants, traveling, and spending time with family and friends.