• What Events Can Help You Draw More July Shoppers?

  • June 30, 2017

July is here and summer heat is reaching an all-time high. With the 4th of July happening at the beginning of the month, use it as an opportunity to draw shoppers into your store. Wondering what else you can do this month to reach your customers? Check out our Marketing Calendar for Retailers for inspiration.

Independence Day

As you know, Independence Day is on Tuesday, July 4th. Many people will use the holiday as an excuse to celebrate all weekend. You could organize a 4th of July parade with other local businesses and neighborhoods, host a 5k, have a barbecue, or even just decorate your store with all of the red, white, and blue you can find. You could do something fun for the kids when it gets dark out and have sparklers or glow sticks.

Early Bird Back to School Shopping

Some schools start back up again in early August, so many people will be doing their back-to-school shopping in mid to late-July. Make sure your store is properly stocked with inventory and you’re ready for the influx of parents and children shopping in your store! Once your customers are in your store, you should have your back to school section clearly marked so they know exactly where to go when they enter. Let them know of any fall trends or best sellers that you have in your store.

Come back in a month to check out what exciting events are happening in August!

Share on LinkedInTweet about this on TwitterShare on FacebookEmail this to someone
About Hailey Ware

Hailey joined RICS as an Orr Fellow in June of 2015 and is currently in the Field Marketing Specialist position. Hailey enjoys being active, trying new restaurants, traveling, and spending time with family and friends.