fbpx It finally feels like spring has sprung! More people are spending time outdoors, enjoying the longer days, and warmer weather. How can you get people to pop into your store when they are strolling by? Find what holidays and events that you can use to draw them in.

April Fool’s Day

You better watch your back on Saturday, April 1st! Although it is an unofficial holiday, April Fool’s Day is a long-standing tradition where people play (mostly) harmless pranks upon one another. A few years ago at RICS, someone brought a box of Dunkin’ Donuts into our office and filled it with raw broccoli! What are some of your favorite April Fool’s Day pranks?

Boston Marathon

The Boston Marathon is always held on Patriots’ Day, which is the third Monday of April. This year it also falls on Monday, April 17th. The Boston Marathon is the world’s oldest annual marathon (121 years old!) and is one of the world’s best-known road racing events. If you own or manage a running store, consider having a viewing party or offering discounts on your running gear and accessories. Click here to find out more official information about the Boston Marathon.

Earth Day

Looking for ways to make a difference in your community? Celebrate Earth Day on Saturday, April 22nd! The first official Earth Day was on April 22, 1970. Advertise ways your shoppers can get involved in the community or organize your own event that makes it easy for your customers and employees to make the world a better place. It is also a great way to promote your brand and shows that you value the environment. Did you know that Millennials will be more likely to purchase from brands that share their world view! One small way to participate in the celebration of Earth Day is to have a sidewalk sale and encourage your customers to be outside.

Take Our Daughters and Sons to Work Day

Did you know that Thursday, April 27th is “Take Our Daughters and Sons to Work Day”? Well, now you do! This program “encourages girls and boys across the country to dream without gender limitations and to think imaginatively about their family, work, and community lives.” Consider bringing your kids to work with you on this day so they can learn more about what you do, what it is like to have a job, and how you balance work and family. It is a great learning experience for all! Happy April!