fbpx You need to be emailing your customers on a regular basis. Here are some tips to creating more engaging emails for your retail store.

Use an Email Automation System

Why? An email automation system takes the guesswork and hassle out of emailing your clients. You can create email templates, add custom fields, and setup email sends to specific lists. How to Get the Maximum Effect There are a lot of systems available. MailChimp, Constant Contact, Emma, and Get Response are all good options. Find one that fits your needs and budget.

Build Your Email Lists and Personalize

Why? Having segmented email lists allows you to create different email messages and calls-to-action for different audiences. How to Get the Maximum Effect You can use RICS to export your client list, a list of top customers, or customers who haven’t been into your store for a while. Use this data to your advantage by creating personalized email schedules of offers, sales, and updates. Try personalized subject lines and calls-to-action to increase engagement. You also have to make sure your email is responsive so it performs well on mobile devices.

Reinforcing Your Message

Why? The subject line draws customers in, while your images, content, and design keep them engaged. How to Get the Maximum Effect Make sure your images fit your brand, CTAs are clear, and your message is concise. Give people a reason to keep reading and ultimately a reason to visit your store.