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Everyone knows how important social media has become for retailers. It is one of the best tools for promoting your store, interacting with customers, and keeping your finger on the pulse of the community and trends. With so many social media outlets it makes it even more important to keep your design and imagery consistent.

Take some time to honestly assess your social media presence. How many sites do you use? Where are most of your followers? What content gets the most attention? What are your competitors doing? How can you improve your pages?

Coordinate your Designs

The first step is to keep a consistent look and feel over all social media outlets. Sites like Twitter and Facebook allow larger cover images at the top of your page. Cover images are often the first impression potential customer have of your store. Use this space to promote a new product line, a specific season, or keep it simple with a great photo of your store. You don’t necessarily have to have the same image on every site, but make sure they are complimentary. The goal is to give social pages the same vibe as your physical store.

All social media sites allow a custom profile picture. Make sure you use a clear, high resolution version of your logo. You want it to be clear this is your page. If available, include links to your website, an address, your phone number, and hours of operation.

Think About the Photos You Share

Pictures should be a huge part of your social media posts. It’s always easier to build an audience and keep people’s attention with good and creative photos. It may be time to brush up on your photography skills or hire freelancer who can help. Here are a couple of sites that help break product photography down in more detail: 8 Product Photography Tips for Beginning Shop Owners > 11 Tips for Effective Product Photography >