Most companies can identify their customer’s lifecycles, but I’ve found that many struggle to actually execute marketing strategies around those specific lifecycles. There is good documentation of clear fluctuations in a consumer’s propensity to buy or not to buy. Are you doing all you can to capitalize on those high moments?
Find a scalable solution
I think it’s fair to say that engaging with consumers at those points in time is very desirable, but a lot of people are still left searching for a robust scalable solution. As a busy business owner, I find it’s challenging to send personalized and timely communication to all of your clients. Platforms like Chatterspot exist to help automate customer contacts, for all types of media channels.
Communicate in channels where customers are
When looking for a platform, it’s important to ensure that you find one that is communicating in channels that house your customers. Finding a platform that can communicate through many outlets like SMS/MMS, social media, email and direct mail, is critical. Your customers are likely to consume multiple media types everyday; ensure you are communicating where they are. Utilizing such a platform enables business owner, like myself, to build robust lifecycle communication with each customer in a matter of minutes.
A platform for the entire organization
A platform which enables businesses to build and automate actionable lifecycles should not be a platform that only the marketing teams utilizes. Such a platform will drive data that can be acted upon throughout the entire organization. For example, if a customer lifecycle is fully understood by the supply chain team, they can more effectively forecast demand and aid in their decisions with inventory management. The sales team can know when to more appropriately time upsell conversations, and so it goes throughout the entire organization. Knowing the customer lifecycle and building actionable customer databases should be a company-wide philosophy. I believe this philosophy should trickle down into each department, ultimately driving more revenue for an organization. It’s time to ask yourself, “What am I doing with my customer lifecycle data?”