Customer Relationship Management (CRM)

Research has shown that it is more expensive to acquire new customers than retain current customers. With fierce competition from other brick and mortar retailers as well as the Internet retailers, it is absolutely critical to understand your customer’s buying habits and purchase history. Using RICS Enterprise, you can leverage this knowledge to market to your customers with relevant messages and promotional opportunities.

Customer Management

• Manage customer data at the POS or away from the POS when time permits
• Capture all necessary demographic and personal data to support targeted marketing
• Store an e-mail address and multiple postal addresses to facilitate multiple marketing channels
• Create user-defined tags for customers to support report ordering and filtering
• Create unlimited layers of relationships between customers (e.g., employer is tied to an employee, whose is a parent of a child, who is a member of a club)
• Track sales for related customers individually
• Change a Customer’s Account Number at any time (with permission) without effecting their sales history

Frequent Buyer Program

• Define plan discounts based on total number of items purchased, total dollar amount purchased or a fixed discount
• Define purchase accumulation eligibility by Product Class
• Define redemption rules including maximum discount and minimum price
• Auto-enroll or manually enroll customers into the Frequent Buyer Plan
• Track customer purchases and automatically award product discounts after a minimum purchase requirement has been met
• Select current or next sales ticket to award discount
• Direct customers to a Graduation Plan once they achieve a reward

Customer Purchase History

• View detailed customer purchase history from both the CRM and POS modules
• Personalize customer service by knowing customer preferences and purchasing history
• Simplify returns by viewing a customer’s historical receipts exactly the way they were originally generated
• View the customer’s store credit balance, charge balance, credit limit and lifetime purchase total at all times while ringing a sale

Gift Cards

• Create a gift card program and manage the entire program across all your stores within RICS Enterprise
• Activate gift cards on the POS and use them to tender sales or provide credit for a return
• Check the balance of a gift card in real-time to eliminate fraud where a customer attempts to redeem gift card credit in several stores on the same day
• Track and report on all gift card sales, credits and adjustments

Targeted Marketing

RICS Enterprise enables you to segment your customers and create messages that are pertinent to their interests. With our flexible CRM reporting capabilities, you can generate a targeted list of customers using purchase history and personal search criteria such as:

• Demographic location
• Birthday
• User-defined keywords
• Brand, SKU and/or size of past purchases
• Classification of past purchases
• Quantity of past purchases (# of tickets)
• Dollar amount or dollar range of past purchases
• Date range of past purchases
• Only accounts with an e-mail address

In addition to printing mailing lists and mailing labels, you can export out mail list files to send to third party companies that provide mailing and addressing services.