Customer Relationship Management

It is more expensive to acquire new customers than retain current customers. With fierce competition from other retailers, it is absolutely critical to understand your customers’ buying habits and purchase history. Using RICS Enterprise, you can leverage this knowledge to market to your customers with relevant messages and promotional opportunities.

Customer Management

• Manage customer data at the POS
• Capture all necessary demographic and personal data to support targeted marketing
• Store an e-mail address and multiple postal addresses to facilitate multiple marketing channels
• Create user-defined customer tags to report on specific customer segments
• Manage the relationships between customers (e.g., employer/employee, parent/child, team member/team)

Frequent Buyer Program

• Plans may be based on number of items purchased, dollar amount purchased or a fixed discount
• Auto-enroll or manually enroll customers into the plans at Point of Sale
• Track customer purchases and automatically award discounts after the purchase requirement has been met

Customer Purchase History

• View detailed customer purchase history to personalize the shopping experience
• Simplify returns by viewing original receipts in a customer’s record
• View the customer’s store credit balance, charge balance, credit limit and lifetime purchase total

Gift Cards

• Create a gift card program and manage the entire program across all your stores within RICS Enterprise without incurring bank fees

Targeted Marketing

RICS Enterprise enables you to segment your customers based on purchase and demographic criteria to implement intelligent marketing campaigns. With our flexible CRM reporting capabilities, you can generate a targeted list of customers using purchase history and personal search criteria such as:

• Demographic location
• Birthday
• User-defined keywords
• Brand, SKU and/or size of past purchases
• Date and dollar range of past purchases
• Only accounts with an e-mail address

In addition to printing mailing lists and mailing labels, you can export mail list files to send to third party companies that provide mailing and addressing services.